CAPSULE
Brand Identity for Capsule, a coffee shop designed as an open-space environment, a quiet place to work while enjoying handcrafted coffee in a calm yet welcoming atmosphere. The concept focuses on two main values: craftsmanship, represented through the art of coffee-making, and silence, expressed through the open-space setting.
Logotype, Brand Identity / 2025
I designed the logotype with the look and feel of hand tools, inspired by the visual language of a tool board. My aim was to capture the essence of working tools, reflecting craftsmanship and adding a human touch to the coffee shop.
For the products, I wanted the design to be functional as well as visual, combining richness with clarity. The patterns on the packaging are directly linked to the coffee’s strength, making them both informative and distinctive, while the tote bag presents the brand’s working tools, underscoring its hand-crafted character.
